The Pick and Roll has survived its first season, and is into its second – a remarkable achievement with so many ups and downs. More positives than negatives to be honest, and I’m still very much gratified and motivated by the guys who are committed to the cause, so to speak.
With the new season, I decided the NBA content has to very much go the same way as everything else. We have to cover our Aussies in the NBA, and it has to be done consistently. The site is about Aussies, and this is where the content direction has to be headed.
With that said, it’s back to walking the talk and not just spouting “we” statements without action, so I took up the job myself.
Aussies in the NBA is now a weekly feature by yours truly, and takes anything from 8-12 hours (or more!) of work. It includes:
- checking injury updates
- tabulating stat lines for the week
- finding entertaining social media posts to embed
- watching games (or at minimum, clips of FGA, assists and rebounds) to get a feel of how each player’s week went
- thoughts on each player’s performance
- working with Alistar, who’s been a lifesaver on the video end. He compiles a weekly Top 3 AITNBA highlight reel, and relevant clips to be embedded via gfycat
- generating GIFs on my own for sequences I want to talk about
- getting a decent screencap to use as the featured image
- scheduling and writing promotional posts on Twitter and Facebook (along with analysis to see what works better)
This is still very much a work in progress, and is seriously a huge energy vampire. It would have been much easier, had I chose to do a high level recap with stat lines and zero analysis. The idiot in me however, believes in presenting the best effort I can possibly give, and that means doing everything above.
Hopefully, this will help to boost the profile of the site further, and get our name out there. I’m confident in the originality/quality of the article, but it remains to be seen if everyone is keen on reading length discourses like how mine runs. Secondly, there is also the challenge of getting the article out to readers, which is a field of study in itself. If you have been reading it and think it’s great, I’d love a share or two. If not, let me know what could be improved.
Not forgetting of course, I have to get the newsletter up and running. That usually takes a night’s work – not horrible, but it’s yet another item that takes time away.
New season, new challenges. I’m also glad that we’re getting consistent ground coverage with Darrel this year, and also with Olgun’s presence in Chicago. Things to be thankful for.