It’s not exactly what you had in mind.
By ego masturbation, I meant the pointless activities that do nothing but stroke the ego and make me feel good, but accomplish nothing.
For example, checking social media engagement (“ooh, 300 likes! 200 new fans today!”) or AdSense earnings (“revenue seems to be higher today, hmmmm”).
These metrics are useful if stacked with proper forensic action (“what triggered the engagement on this post?” or “why are we getting more visits and ad exposure today?”). More often than not, I drift off after the initial endorphin hit.
Stay locked in, focus on getting things done.